INITIAL IDEA
Style: Advert Parody 'ACTION TANKS'
Gradually the actors become increasingly frustrated with one another as they destroy each others tanks causing the mood of the video to become increasingly serious, expressed through the colour grading, tone and script of the voiceover. This leads to the tanks becoming 'animated' and battling one another, moving by themselves and eventually becoming bigger and bigger as the actors become increasingly enraged with one another. Between these shots more facts are produced about the tanks which are initially very basic, however as the the advert progresses the facts become increasingly more historic, detailed and gruesome.
This process continues to become more and more ridiculous and darker each time the shot cuts back to the actors. This process continues until they are using full sized tanks and fighting on a full scale battlefield. During this time the voiceover becomes more dark and serious as opposed to the upbeat tone it takes on during the beginning of the ad, thus this production is parodying these types of adverts.
This concept is heavily inspired by the Youtube account 'RocketJumps' parody of 'Every 90s commercial ever' as seen here: https://www.youtube.com/watch?v=W7Hoz2ZHYZM
and also their video 'Tiny Tank Takeover' seen here: https://www.youtube.com/watch?v=7dzy6gYBalo
The idea behind this concept was to highlight the influences that media can have on young audiences, especially with regards to advertisement.
Target Audience: This ad targets an age group from around 9 to 18, this age range grew up with this style of advertising on TV so would have more insight into the concept behind the parody. A male audience might connect better with the content of the ad due to its theme, genre and the content itself.
Genre: The genre/format of this video is advertisement and the sub-genre is parody as I'm attempting to mock this style of advertisement.
Medium: Film, 25 Fps, 1920x1080p resolution, 16:9 aspect ratio.
Running time: 2-3 minutes
Characters: Voice over, Boy 1, Boy 2
SCRIPT
VISUAL
|
AUDIO
|
| Graphic displaying the title and images |
V/O. (Dialog)
ACTION TANKS! THE COOLEST MODEl KIT ON THE BATTLEFIELD!
|
Int. Dining Room - DAY
Cam Direction.
CU of tanks, camera pans upwards.
|
V/O.
Harness the power of the mighty tank to impress all your friends.
|
Cam Direction
Cut to sequence of MCU of tanks on the board being moved by actors hand as if they were driving.
|
ACTOR 1
‘WOW ITS AMAZING’
|
Cam Direction
Cuts to MCU of actor making the model, montage of different stages of the build.
|
V/O.
There’s so much to do with your action tanks, but first you gotta BUILD IT!
|
Cam Direction
CU of tank being painted
|
V/O.
PAINT IT!
|
Cam Direction
After painting the model the actor calls his friend (Actor 2) over in a really OTT style, MS of friend walking over sped up and then slowed down as he sits to emphasise the action (camera follows his movement)
|
V/O.
RALLY YOUR FRIENDS FOR THE ULTIMATE BATTLE
|
Cam Direction
CU of Actor 2
|
Dialog: ACTOR 2
Bring it on
|
VISUAL
|
AUDIO
|
Cam Direction
MCU of side of each actors head looking at one another with background behind them.
(film on greensceen) The word 'ENGAGE IT!' ARE CENTRED IN THE FRAME.
|
V/O.
NOW, TIME TO ENGAGE IT!
|
Cam Direction
Zolly into ECU of each actors face as they focus, to highlight how intense the game is.
|
Sound FX
|
Cam Direction
Sequence of CU's their hands moving the tanks towards the camera with cartoon style muzzle flashes and annotations showing the tanks firing.
|
Sound FX
|
Cam Direction
This results in Actor 1s tank being destroyed. Followed by a reaction shot from each actor.
|
Sound FX
|
Cam Direction
This is followed up by an animated graphic displaying a range of tanks flying in and out of frame.
|
V/O.
There are over 10 models to collect in stores today! Collect them all to become the ULTIMATE Tank Commander!
|
Cam Direction
This leads the actor who lost his tanks to place down another before shooting it with a spark of electricity from his eyes causing the tank to become a CG version of its former self and doubling in size.
|
Dialog: ACTOR 1
HA BEAT THIS
Dialog: ACTOR 2
NO WAY
|
Cam Direction
MS of board looking down the board from the right side of the table as the tank rolls forwards towards the other model which is considerably smaller before firing, causing it to explode.
|
SOUND FX
|
Cam Direction
Low angle shot of Actor 2's reaction
|
SOUND FX
|
VISUAL
|
AUDIO
|
Cam Direction
Leads to birds eye view of the board, Actor 2 slams his hand on table then brings hand back up, tank emerges from underneath hand its size increasing as the hand is raised it's flashing as if spawning in.
|
V/O.
UPGRADE YOUR TANKS AND EXPERIENECE THE BONECRUSHING BRUTALITY OF AMOURED WARFARE
Dialog Actor 2
You’re gonna pay for that.
|
Cam Direction
Low angle shot of new tank firing.
|
Sound FX
|
Cam Direction
Cuts to graphic of product.
CU OF Panther tank CAMERA PANNING AROUND IT.
|
V/O.
Now featuring the new improved PANTHER TANK, repel your enemies with this 44 tonne monster and crush their hulls with the all new 75mm Canon.
|
Cam Direction
MCU of actor 2 celebrating.
|
Dialog Actor 2:
Oh yeah!
|
Cam Direction
Cuts to next graphic of M4 Sherman, camera panning around tank.
|
V/O.
And don't forget our new skin searing deals on the USA's finest, the M4 Sherman. Use speed and numbers to out manoeuvre your opponent.
|
| CU of Actor 2s tank destroying Actor 1s tank. | |
Cam Direction
MCU Reaction shot of Actor 1
|
SOUND FX
MUSIC CUTS OUT
|
Cam Direction
Cut to Actor 1’s Tank exploding.
|
V/O.
HA NICE ONE
|
VISUAL
|
AUDIO
|
Cam Direction
Reaction shot of Actor 1
|
SOUND FX
|
Cam Direction
Side shot of actor 1 as he fires a gun at actor 2
|
Sound FX
Gunshot
|
Cam Direction
MCU of Actor 2 fall off the right side of his chair.
|
SOUND FX
|
Cam Direction
Portal shot - as Actor 2 hits the floor, he lands on a muddy field.
|
Sound of hitting mud.
|
Cam Direction
CU of actor 2’s face, as his eyes flicker open.
|
Battle SFX
|
Cam Direction
As actor 2 stands up the camera follows his head. Once standing up straight, his facial reaction changes to a state of shock.
CAMERA BEGINS TO SHAKE.
|
Battle SFX
Tank track SFX
|
Cam Direction
Cut to LS of Sherman tank shooting
|
SOUND FX
|
Cam Direction
Sequence of MCU’s of the actor running.
|
SOUND FX
|
Cam Direction
MCU from the front of actor as they stop,and bend over to regain some breath.
|
SOUND FX
|
^^(Same shot)^^
After regaining his breath actor 2 looks up.
|
SOUND FX
|
Cam Direction
Long shot of tiger tank in field.
|
SOUND FX
|
Cam Direction
Reaction shot of actor 2 smiling.
Cuts to Black for a few seconds. |
SOUND FX
|
Cam Direction
MS of panther tank
|
SOUND FX
|
Cam Direction
LS of Sherman tank on hill.
|
SOUND FX
|
Cam Direction
MS from behind Actor 2, camera panning from left to right.
Actor 2 throws his arm forwards in the direction of the other tank leading his panther to fire.
|
SOUND FX
|
Cam Direction
MS of tank firing
|
SOUND FX
|
Cam Direction
LS of Sherman exploding
|
SOUND FX |
Cam Direction
Cut to Black
|
SOUND FX
|
Cam Direction
Fade to MS of Burning Sherman tank
Text Fades in ‘ACTION TANKS in stores now’
|
Sound of fire crackling and Battle sounds in the the distance.
V/O.
ACTION TANKS IN STORES NOW
|
STORYBOARD
| Shot |
Description of the Shot
|
| Shot 1 | Medium Shot |
| Shot 2 | Camera pans forwards into MCU of Actor 1 |
| Shot 3 | MCU of Actor 1 making the model. Montage. |
| Shot 4 | CU of tank being placed down on the board |
| Shot 5 | CU Following shot of Sherman tank as it is moved |
| Shot 6 | CU Following shot of panther tank as it is moved |
| Shot 7 | |
| Shot 8 | Sequence of MS from varying angles of actor painting tank |
| Shot 9 | MS of actor celebrating completing the tank |
| Shot 10 | Side shot of actor 1 |
| Shot 11 | Camera pans sideways following actor 2 as he walks and sits down. |
| Shot 12 | MCU of side of actors shot on green screen - replace BG |
| Shot 13 | Zolly to ECU of actor 1 |
| Shot 14 | Zolly to ECU of actor 2 |
| Shot 15 | CU of panther Tank being moved |
| Shot 16 | CU of Sherman Tank being moved |
| Shot 17 | CU of panther tank firing |
| Shot 18 | CU of sherman tank blowing up. |
| Shot 19 | MCU reaction shot of Actor 1 (Alf) |
| Shot 20 | MCU reaction shot of Actor 2 (Tom) |
| Shot 21 | Cut to Graphic of products |
| Shot 22 | Low angle mid shot of Actor 1 spawning 3D tank |
| Shot 23 | Low angle CU of tank from the front as it fires |
| Shot 24 | MS of board from behind new tank, Panther Explodes |
| Shot 25 | Reaction shot of Actor 2 |
| Shot 26 | Bird eyes view as 3D Panther is spawned |
| Shot 27 | Cut to graphic of Camera Panning around Panther |
| Shot 28 | MCU of new panther firing |
| Shot 29 | CU of actor 2 celebrating. |
| Shot 30 | CU of Sherman Firing |
| Shot 31 | Cut to Graphic of Sherman |
| Shot 32 | CU of Actor 1 Celebrating |
| Shot 33 | Panther firing |
| Shot 34 | Actor 1 tank explodes |
| Shot 35 | MS from side of actor 1 panning below the table |
| Shot 36 | MS of actor 2 laughing at actor 1 |
| Shot 37 | MCU of Actor 1 getting angry. |
| Shot 38 | MS from side of actor 1 camera stops panning, focuses on gun as it shoots |
| Shot 39 | OTS of actor 1, camera crew visible (Gun shot) |
| Shot 40 | Low angle shot of actor 2 as they fall off the right side of the chair. |
| Shot 41 | MCU of actor as they hit muddy floor. |
| Shot 42 | Following shot as they stand up |
| Shot 43 | LS of tank coming over hill. |
| Shot 44 | Reaction shot of actor 2 |
| Shot 45 | Low angle shot of actor 2 running towards camera |
| Shot 46 | HH shot of legs running |
| Shot 47 | CU of actor running. |
| Shot 48 | MS of actor 2 out of breath |
| Shot 49 | CU of actor looking up |
| Shot 50 | MS of tank from front |
| Shot 51 | MLS of actor 2 driving forwards in tank |
| Shot 52 | MLS of actor 1 driving forwards in tank |
| Shot 53 | Low angle shot of actor 2 firing |
| Shot 54 | Reaction shot of Actor 1 |
| Shot 55 | Fade to black |
| Shot 56 | MS of actor 1 tank burning in foreground and actor in background. |
Schedule and Contingency Plan:
Booking Equipment:
No comments:
Post a Comment